GHL implementation academy · 6-week cohort · 18 seats
HighLevel HowTo is a 6-week academy for agencies and operators who bought GHL and then stared at it. You get snapshot critiques, a live shared sub-account you build in on camera, and weekly cohort reviews where your workflow gets torn apart — kindly — until it works. It's a course about implementation, not another platform to buy.
Six weeks
No 40-hour video vault you'll never finish. Six weeks, one build target per week, and a cohort review every Thursday where it either works or we fix it live. Below is the completion arc from the last cohort — darker weeks are where people actually put the hours in.
Sub-account hygiene, custom values, the folder structure that keeps snapshots portable. First workflow shipped.
Opportunity stages that match a real sales motion, automations that don't fight the calendar.
Two-way SMS, email, and the trigger links that actually attribute. A2P registration, done right.
Round-robin, reschedules, no-show recovery. The stuff every "guru snapshot" gets wrong.
Wire a CloseBot qualifier into the sub-account as a teaching exercise — see #lab.
Package your build as a clean snapshot, document it, and hand it off. Cohort critique + certificate.
Cohort completion
Each cell is a lesson. Darker means more of the 18 seats completed it before the Thursday review. We chase the light cells — that's where DWY office hours get pointed.
Snapshot critiques
Every seat gets their snapshot reviewed on camera. We grade it on the five things that break in production, then hand back a fix list. Below is a real (anonymized) critique board from last cohort.
| Seat | Snapshot | Portability | A2P | Score | Verdict |
|---|---|---|---|---|---|
| S-03 | HVAC lead reactivation | 0.90 | 0.86 | 0.88 | Pass |
| S-07 | Roofing agency | 0.82 | 0.79 | 0.84 | Pass · minor |
| S-09 | Dental recall | 0.64 | 0.41 | 0.57 | Rework · A2P |
| S-11 | Med-spa booking | 0.66 | 0.58 | 0.61 | Rework · calendar |
| S-15 | "Guru" import | 0.22 | 0.18 | 0.29 | Scrap · rebuild |
Week 5 — the lab
In week five, the whole cohort builds one thing together in the shared sub-account: an inbound qualifier using CloseBot, wired into a GHL pipeline. It's a lab, not the product we're selling. The point is to teach how a conversational qualifier hands off to workflows without turning your sub-account into a haunted house.
Some tool links in the academy are affiliate links (clearly labeled). We only point at tools we make you build with in class.
79% of test leads self-qualified before a human touched them in the last lab run. The other 21% routed to a booking calendar with context attached.
How the cohort runs
Inside the academy
Left: the studio where the Thursday critiques are recorded. Right: the cohort dashboard — build targets, snapshot grades, and the completion heat that tells us who needs office hours.
What's included
Your snapshot reviewed on camera, graded, and returned with a specific rework list.
A real GHL sub-account we build in together, so you see the clicks, not just slides.
Weekly live critique with 17 peers. Real feedback, no "great job everyone."
Registration, brand/campaign setup, and messaging compliance — the week-3 wall, handled.
The documentation and naming conventions that make a snapshot resellable and maintainable.
Build a CloseBot-powered qualifier wired into GHL — as a lesson, not a product pitch.
Next cohort
The cap isn't scarcity marketing — it's how many snapshots one instructor can actually critique on camera in a Thursday session without it turning into a webinar. When seats are gone, they're gone until the next cohort.
13 of 18 seats filled for the next cohort. Replay tier is always open.
Onboarding: sub-account access, Slack, and your snapshot uploaded for a baseline grade.
Kickoff call. First build target drops Monday.
A2P clinic — the week most people would otherwise quit.
Ship day. Snapshot packaged, documented, and critiqued one last time.
Fit
Proof
"I'd bought three GHL courses and had 200 tabs of custom values and nothing shipped. Week two they scrapped my 'guru snapshot' and we rebuilt it clean. I've resold that build to four clients since."
— Agency owner, home-services niche"The Thursday critique is brutal in the best way. Nobody says 'looks great.' They say 'your calendar will double-book on reschedules' — and then they show you the fix live."
— Freelance automation consultantMedian first workflow shipped by day 5 of week 1.
Tuition
By week six
Not a certificate to frame — a shipped, documented, resellable build. Here's the punch list every graduating seat completes before we call it done.
Last cohort: 83% of seats cleared the full punch list by ship day.
Before you enroll
No. It's an academy that teaches you to implement HighLevel well. You bring (or start) your own GHL account; we teach the build. We don't sell you a whitelabeled platform.
For the Cohort and DWY tiers you'll build in your own sub-account (plus our shared teaching one). Replay works without it, but you'll get the most from it once you have access.
In week five we build an inbound qualifier with CloseBot wired into a GHL pipeline. It's a teaching exercise to show clean conversational handoff — not the product we're selling.
Some are, and they're clearly labeled. We only link tools we make you build with in class. The tuition is the same whether or not you use them.
Because that's how many snapshots one instructor can genuinely critique on camera each Thursday. More than that and it becomes a webinar, which defeats the point.
Ask about the next cohort, a snapshot roast, or the name in the banner.